Raiders enhancing "My Cause, My Cleats" campaign

- As a part of the NFL’s “My Cause, My Cleats” campaign, the Oakland Raiders are joining with players across the league for the second straight year to wear custom cleats that reflect their commitment to charitable causes.

On Sunday’s matchup with the New York Giants, the Raiders are again taking their display a step further. The entire organization will be involved in this year’s campaign. Front office, game day and stadium staff will be joining alumni, Raiderettes, Owner Mark Davis and 30 players with personalized footwear. The cleats were designed by longtime Equipment Manager Bob Romanski. 

This year the NFL began personalizing the individual connection with players and their charity during a league-wide unveiling of the custom cleats via social media on #GivingTuesday.  They called it “Unboxing Day,” and the images shared by players were categorized using the hashtag #MyCauseMyCleats. 

“Approximately 1,000 players are planning to showcase their causes on-field during Week 13 games, nearly double the player participation from the inaugural year of the campaign,” the NFL said. 

Additionally, the NFL announced that players can raise funds for the cause they are supporting by choosing to auction off their cleats at NFL Auction. The charities stand to receive 100 percent of the funds raised as long as they have 501c3 status. 

Fans can bid on game cleats at To learn more about the campaign, visit

Below is a list of the specific causes participating players are choosing:





Mark Davis (Owner)

Domestic Violence Awareness

Biletnikoff Foundation

Jon Condo

Pediatric Cancer

Emily Whitehead Foundation

Donald Penn

Underprivileged youth

Donald Penn Foundation

Lee Smith

Pediatric Cancer

Punt Foundation

David Amerson


Alzheimer’s Association

Khalil Mack


Lupus Foundation of America

Kelechi Osemele

Mental Health

National Alliance on Mental Illness

Bruce Irvin

Mental Health

National Alliance on Mental Illness

Michael Crabtree

Inner City Youth Development/arts, education, music, fashion and football programs for kids

Crab 5 Foundation

Seth Roberts

Inner City Youth Development, Diabetes

Crab 5 Foundation, American Diabetes Association

Justin Ellis

Underprivileged Youth

Current Phenomenon International

Jalen Richard

Heart Disease

American Heart Association

Derek Carr

Children's Health

Valley Children’s Hospital

Reggie Nelson

Breast Cancer Awareness


DeAndre` Washington

Childhood Education

Boys and Girls Club

Clive Walford



Marshawn Lynch

Black Power

Fam1st Family Foundation

Jared Cook

Breast Cancer Research/Down Syndrome

Susan G. Komen/Down Syndrome Assn. of Central CA

Gabe Jackson


Autism Speaks

Sean Smith

Domestic Violence

No More

James Cowser

Crohn' s Disease

Crohn's & Colitis Foundation

Jihad Ward

Underprivileged youth/ Childhood development

Boys and Girls Club of Philadelphia

TJ Carrie

Heart Disease

American Heart Association

Cory James

Lung Cancer

American Lung Association

Marshall Newhouse

Heart Disease

Children's Hospital of Orange County Heart Institute

Karl Joseph

Haitian Relief

Hope for Haiti's Children

Gareon Conley


Refuge of Hope

Antonio Hamilton

General Cancer, Mental Health

American Cancer Society, National Alliance on Mental Illness

Xavier Woodson-Luster

Breast Cancer/Childhood Education

American Cancer Society/ Boys and Girls Club

Erik Harris


Leukemia & Lymphoma Society

Jon Feliciano

Drunk Driving/Deaf Children

MADD/ American Society for Deaf Children

Cordarrelle Patterson

Pregnancy/Infant Loss

Share Pregnancy and Infant Loss

Obi Melifonwu

Childhood Development

Boys and Girls Club of America

Amari Cooper

Childhood Literacy

The Literacy Lab

Rodney Hudson

Foster Care

Ticket to Dream Foundation

Up Next:


Stories You May Be Interested In - Includes Advertiser Stories